Consumer Purchase Decision In The Malaysian Retail Market: A Study Of Rm2 Stores

This study aimed to investigate factors that influence consumer purchase decision in Malaysian single-priced stores, which are also popularly known as RM2 stores. The study considered six factors that could affect purchase decision in RM2 stores, namely, corporate social r...

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Bibliographic Details

Main Authors:	Muhammad Majid, Mohamad Faizal Ramli, Basri Badyalina, Azreen Roslan, Wan Nadiah Mohd Nadzri, Azreen Jihan Che Mohd Hashim
Format:	journal::journal article
Language:	en_US
Published:	UUM PRESS 2024
Subjects:	Corporate social responsibility, sales promotion, perceived value, social media marketing, store environment, RM2 stores, service quality.
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