Determinants Of Digital Advertising Adoption Among Smes In Malaysia

Purpose: This study aims to examine the determinants influencing small and medium-sized enterprises’ (SMEs) intention to adopt digital advertising in Malaysia, using the Theory of Planned Behaviour (TPB) as the theoretical framework. Specifically, it examines the impact of economic benefits, perceiv...

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Bibliographic Details

Main Authors:	Wan Nur Fazni Wan Mohamad Nazarie, Mohammad Tahir Zainuddin, Sofyan Rofi, Muhammad Naqib Bin Nurul Akhmal
Format:	journal::journal article
Language:	en_US
Published:	Universal Publishers 2026
Subjects:	Digital Advertising SMEs Economic Benefit Brand Awareness Perceived Usefulness Return on Investment Malaysia
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