Predicting Customer Behaviour on Buying Life Insurance using Machine Learning

Predicting Customer Behaviour on Buying Life Insurance using Machine Learning

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Bibliographic Details
Main Authors: Fabu Ayub A Ghafar, Norhana Abd Rahim, Yumn Suhaylah Yusoff
Format: journal::journal article
Language:en_US
Published: Karya Ilham Publishing 2026
Subjects:
Decision trees
logistics regression
Naïve Bayes
machine learning algorithms
life insurance
prediction
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