Television Advertising Factors and Socio-Psychological Influences on Consumer Attitudes and Purchase Intentions For FMCG Products in Bangladesh

Matric: 4150208 (FEM)-Restricted until Aug 2028

Bibliographic Details

Main Author:	Mohammad Toufiqur Rahman
Other Authors:	Hanim Misbah [supervisor]
Format:	thesis::doctoral thesis
Language:	en_US
Published:	Universiti Sains Islam Malaysia 2025
Subjects:	Consumer behavior > Bangladesh. Advertising Television advertising > Bangladesh. Brand choice Fast moving consumer goods Consumer goods
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