Generation Z: Factors Influencing Online Purchase Behaviour In Kuala Lumpur And Selangor

The "Shared Prosperity Vision 2030" and the Malaysia Digital Economy Plan predicted 500,000 jobs will be created and 22.6% of Malaysia's GDP will come from the digital sector. Therefore, the aim of this research is to assess the factors (price, e-commerce purchase experience, security...

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Bibliographic Details

Main Authors:	Lee Yien Xing, Khaw Rou Ai, Uma Thevi Munikrishnan, Nurfaradilla Haron, Aeshah Mohd Ali, Nor Aziyatul Izni, Nur Ilyana Ismarau Tajuddin
Format:	journal::journal article
Language:	en_US
Published:	RSIS International 2025
Subjects:	Online Purchase Behaviour Perceived Benefit Price Perceived Risk Security.
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