What Motivates Malaysians To Engage In Social Commerce Shopping?

Social media have wrought significant change since their inception. They have grown by leaps and bounds, transitioning from social networks to a powerful shopping platform known as social commerce. While some users embrace this technology, others opt out for various reasons. The...

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Bibliographic Details

Main Authors:	Wan Rasyidah Wan Nawang, Raja Azhan Raja Mamat, Intan Fatimah Anwar
Format:	journal::journal article::research article
Language:	en_US
Published:	Universiti Malaysia Sabah 2025
Subjects:	social commerce social media intention Malaysia technology acceptance model
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