The Influence of Product Placement in Korean Drama on Consumer Purchase Intentions
Product placement is an effective marketing communication tool. Still, it faces challenges such as unpredictable buyer numbers, minimal impact on sales, and lack of control over the product's portrayal in films. Addressing these issues is crucial to prevent misrepresentation and ensure a positi...
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| Main Authors: | , , |
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| Format: | journal::journal article |
| Language: | en_US |
| Published: |
AID Academy
2024
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