Digital Marketing: Consumers’ Purchase Intention Towards E-commerce Platform for Urban Region

Digital Marketing: Consumers’ Purchase Intention Towards E-commerce Platform for Urban Region

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Bibliographic Details
Main Authors: A. Mohd Ali, S. Manogaran, K. Selvarajan, N.I Tajuddin, M.R Mohd Johan, U. Munikrishnan
Format: journal::journal article
Language:en_US
Published: Tehran Urban Research & Planning Center: Tehran Municipality (TURPC). 2024
Subjects:
Brand awareness Digital marketing E-promotions Perceived convenience Personalization
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