Service Quality, Brand Image, Customer Satisfaction, and Customer Loyalty towards Telecommunications Service Providers in Malaysia: A PLS-SEM Approach

Service Quality, Brand Image, Customer Satisfaction, and Customer Loyalty towards Telecommunications Service Providers in Malaysia: A PLS-SEM Approach

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Bibliographic Details
Main Authors: Wan Rasyidah Wan Nawang, Salehuddin Che Murat, Intan Fatimah Anwar, Nor Haziah Hashim
Format: journal::journal article
Language:en_US
Published: Human Resource Management Academic Research Society 2024
Subjects:
Service Quality
Brand Image
Customer Satisfaction
Customer Loyalty
Telecommunications Service Providers
PLS-SEM.
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