Does the Islamic Marketing Mix Model Matter in Coping with the Rising Cost of Living in Malaysia During the Crisis?

Does the Islamic Marketing Mix Model Matter in Coping with the Rising Cost of Living in Malaysia During the Crisis?

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Bibliographic Details
Main Authors: Mohammad Tahir Zainuddin, Muhamad Azrin Nazri, Nuradli Ridzwan Shah Mohd Dali, Nursilah Ahmad
Format: journal::journal article
Language:en_US
Published: Universal Publishers - Boca Raton, Florida, USA 2024
Subjects:
Islamic Marketing Mix
Cost of Living
Consumer behaviour
Online Access:http://www.gbmrjournal.com/pdf/v16n2s/V16N2s-75.pdf
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