A Review On Integrating Emotional Intelligence With Artificial Intelligence In Social Media Marketing Among Entrepreneurs
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| Format: | journal::journal article |
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CLM PUBLISHING RESOURCES
2024
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| _version_ | 1855616027229945856 |
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| author | Yuslina Binti Yusoff Intan Fatimah Anwar Syarifah Bahiyah Rahayu Noor Faizah Binti Mohd Laji Munawir bin Ridzwan |
| author_facet | Yuslina Binti Yusoff Intan Fatimah Anwar Syarifah Bahiyah Rahayu Noor Faizah Binti Mohd Laji Munawir bin Ridzwan |
| author_sort | Yuslina Binti Yusoff |
| building | USIM Library |
| collection | Institutional Repository |
| content_provider | Universiti Sains Islam Malaysia |
| content_source | USIM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Non Indexed Publication |
| format | text::journal::journal article |
| id | my.usim.oarep-19607 |
| institution | Universiti Sains Islam Malaysia |
| language | en_US |
| publishDate | 2024 |
| publisher | CLM PUBLISHING RESOURCES |
| record_format | dspace |
| spelling | my.usim.oarep-196072026-01-19T06:44:03Z A Review On Integrating Emotional Intelligence With Artificial Intelligence In Social Media Marketing Among Entrepreneurs Yuslina Binti Yusoff Intan Fatimah Anwar Syarifah Bahiyah Rahayu Noor Faizah Binti Mohd Laji Munawir bin Ridzwan Artificial intelligence emotional intelligence entrepreneurs social media marketing Non Indexed Publication Emotion AI is a rapidly growing field that combines artificial intelligence (AI) with emotional intelligence (EI) to analyze and understand human emotions. This technology has the potential to revolutionize the way that entrepreneurs use social media marketing (SMM). In this paper, we explore the potential of emotion AI to improve SMM campaigns among entrepreneurs. We begin by providing an overview of emotion AI and its potential applications in marketing. We then discuss the challenges and opportunities associated with using emotion AI in SMM. Finally, we provide a number of recommendations for how entrepreneurs can use emotion AI to improve their SMM campaigns. Our findings suggest that emotion AI has the potential to significantly improve the effectiveness of SMM campaigns. By understanding the emotions of their target audiences, entrepreneurs can create more personalized and engaging content that resonates with their customers. This can lead to increased brand awareness, improved customer loyalty, and increased sales. However, it is important to note that emotion AI is still in its early stages of development. As a result, several challenges are associated with using this technology in SMM. For example, the accuracy of emotion AI solutions can vary, and there is a risk that this technology could be used to manipulate users. Despite these challenges, we believe that emotion AI has the potential to revolutionize the way that entrepreneurs use SMM. By carefully considering the challenges and opportunities associated with this technology, entrepreneurs can use emotional AI to create more effective and engaging SMM campaigns. 2024-06-16T06:30:30Z 2024-06-16T06:30:30Z 2023 2024-1-3 text::journal::journal article Yuslina Yusoff, Intan Fatimah Anwar, Syarifah Bahiyah Rahayu, Noor Faizah Mohd Lajin, Munawir Ridzwan . (2023). A Review on Integrating Emotional Intelligence with Artificial Intelligence in Social Media Marketing Among Entrepreneurs. Journal of Contemporary Social Science and Education Studies (JOCSSES) E-ISSN- 2785-8774, 3(2), 44–50. https://doi.org/10.5281/zenodo.10154874 2775-8774 1601-4 10.5281/zenodo.10154874 https://oarep.usim.edu.my/handle/123456789/19607 44 50 3 2 en_US Journal of Contemporary Social Science and Education Studies Journal of Contemporary Social Science and Education Studies (JOCSSES) 2775-8774 application/pdf CLM PUBLISHING RESOURCES |
| spellingShingle | Artificial intelligence emotional intelligence entrepreneurs social media marketing Yuslina Binti Yusoff Intan Fatimah Anwar Syarifah Bahiyah Rahayu Noor Faizah Binti Mohd Laji Munawir bin Ridzwan A Review On Integrating Emotional Intelligence With Artificial Intelligence In Social Media Marketing Among Entrepreneurs |
| title | A Review On Integrating Emotional Intelligence With Artificial Intelligence In Social Media Marketing Among Entrepreneurs |
| title_full | A Review On Integrating Emotional Intelligence With Artificial Intelligence In Social Media Marketing Among Entrepreneurs |
| title_fullStr | A Review On Integrating Emotional Intelligence With Artificial Intelligence In Social Media Marketing Among Entrepreneurs |
| title_full_unstemmed | A Review On Integrating Emotional Intelligence With Artificial Intelligence In Social Media Marketing Among Entrepreneurs |
| title_short | A Review On Integrating Emotional Intelligence With Artificial Intelligence In Social Media Marketing Among Entrepreneurs |
| title_sort | review on integrating emotional intelligence with artificial intelligence in social media marketing among entrepreneurs |
| topic | Artificial intelligence emotional intelligence entrepreneurs social media marketing |
| url_provider | http://oarep.usim.edu.my/ |