Customer Switcising Behavior In Retail Banking Services: A Case Study In Klang Valley
This research aims to explore the determinants of customer switching behavior and switching barriers in retail banking services. Therefore, the research was divided into two study, Study I: Switching Determinants and Study II: Switching Barriers. The study used self-administered survey for data coll...
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| Main Authors: | , |
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| Format: | Article |
| Language: | en |
| Published: |
Universiti Sains Islam Malaysia
2024
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