The Role of Integrated Marketing Communication On Consumer Decision-Making Process

The Role of Integrated Marketing Communication On Consumer Decision-Making Process

Vol. 6 No. 1 (2021): Jurnal Sains Insani

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Bibliographic Details
Main Authors: Clarence Anthony Puspanathan, Ewe Yi Wen, Lee Ke Ni, Lee Tze Hui, Lee Xue Yee
Format: Article
Language:en
Published: USIM Press 2024
Subjects:
Integrated Marketing Communication, promotion, advertising, personal selling, interactive marketing, public relations, consumer decision-making process
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