Post Pandemic Consumer Behavior: Conceptual Framework

Theories on consumer behavioral change emerged from the study of psychology and later used on consumer behaviors. Behaviorists believe that human behaviors can change from stimulus and responses based on the theories developed by Pavlov, Skinner, Thorndike, and many others. In this paper, the COVID...

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Main Authors: Nuradli Ridzwan Shah Mohd Dali, Hanifah Abdul Hamid, Wan Rasyidah Wan Nawang, Wan Nur Fazni Wan Mohamad Nazarie
Format: Article
Language:en_US
Published: Universiti Sains Islam Malaysia 2024
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