Customers' Preferences Toward Shariah Compliant Services in Banks Among Academicians and Non-Academicians in Higher Education Institutions (HEIs) in Pahang
The purpose of this paper is to examine the main factors that influence customers to deal with Shariah compliant services particularly in a dual banking environment in Pahang. This study presents primary data collected by self-administered questionnaires involving a sample of 240 academician and non...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English en_US |
| Published: |
Universiti Sains Islam Malaysia
2024
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| Subjects: | |
| Online Access: | http://jmifr.usim.edu.my/index.php/jmifr/article/view/156 |
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