Halal violation episode: does severity and trust recovery impact negative consumption behavior?

Purpose - Managing trust recovery in case of violation of halal products should be seen in light of the severity of violation as perceived by the consumer. This study aims to investigate how the severity of violation on halal directly impact negative consumer behavior (avoidance, boycott and revenge...

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Bibliographic Details

Main Authors:	Omar, NA, Zainol, Z, Thye, CK, Nordin, NA, Nazri, MA
Format:	Article
Language:	English en_US
Published:	Emerald Group Publishing Ltd 2024
Subjects:	Trust Boycott Avoidance Revenge Halal Products Severity of Violation
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