Social Networking Site Adoption in Malaysia and Indonesia

This study employed the Model of Technology Preference (MTP) to investigate the antecedents of behaviour intention to adopt Social Networking Site (SNS) for communication after considering individual's preference factor. This study used quantitative approach where surveys were conducted in Mala...

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Bibliographic Details

Main Authors:	Jaafar, NI, Darmawan, B, Ariffin, MYM
Format:	Article
Language:	English en_US
Published:	Natl Univ Malaysia, Fac Social Sciences & Humanities 2024
Subjects:	Adoption social networking site technology preference social presence perceived enjoyment
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