Medical tourism destination image and its relationship with the intention to revisit: a study of Chinese medical tourists in Malaysia
Medical tourism in Malaysia has grown over the years and has become a promising industry. However, due to the establishment of China’s Belt and Road Initiative (BRI), we see a spill-over effect where more Chinese people visit and seek medical treatments in Malaysia. Attracting these Chinese medical...
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| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
Routledge
2020
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| Online Access: | http://psasir.upm.edu.my/id/eprint/94137/ https://www.tandfonline.com/doi/full/10.1080/19388160.2020.1734514 |
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