Key tea beverage values driving tourists' memorable experiences: an empirical study in Hong Kong-style cafe memorable experience

Purpose: Using consumption value theory, this study aims to examine the impact of tourists’ perceived consumption value dimensions of tea beverages offered by Hong Kong (HK)-style cafés, including taste value, price value, health value and emotional value, on tourists’ memorable experience (ME), sat...

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Bibliographic Details

Main Authors:	Cheung, Man Lai, Leung, Wilson K. S., Cheah, Jun Hwa, Koay, Kian Yeik, Cheng-Yu Hsu, Bryan
Format:	Article
Published:	Emerald Publishing 2021
Online Access:	http://psasir.upm.edu.my/id/eprint/93975/ https://www.emerald.com/insight/content/doi/10.1108/IJCTHR-08-2020-0188/full/html
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