Consumers' demographic factors influencing perceived service quality in e-shopping: some evidence from Nigerian online shopping
The literature has consistently demonstrated that consumers' perception of online stores' service quality is influenced by several factors such as technology use skills, knowledge, income, gender, age, and marital status. This study seeks to determine the differences of perceived service q...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
| Published: |
Universiti Putra Malaysia Press
2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/66239/1/08%20JSSH-1850-2016.pdf http://psasir.upm.edu.my/id/eprint/66239/ http://www.pertanika.upm.edu.my/Pertanika%20PAPERS/JSSH%20Vol.%2026%20(3)%20Sep.%202018/08%20JSSH-1850-2016.pdf |
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