Will consumers purchase Stevia as a sugar substitute?: an exploratory study on consumer acceptance
Stevia rebaudiana Bertoni, commonly known as Stevia, is an ancient sweet herb native to Paraguay. The plant, especially the leaves, has a sweetening effect 300 times sweeter than saccharose. Malaysia has taken a particular interest in promotion of Stevia derivatives as a precautionary measure to com...
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| Main Authors: | , , , |
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| Format: | Article |
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Routledge
2014
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| Online Access: | http://psasir.upm.edu.my/id/eprint/36022/ http://www.tandfonline.com/doi/abs/10.1080/10454446.2014.921877 |
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