The mediating effect of mood on in-store behaviour among Muslim shoppers
Purpose – The purpose of this paper is to examine the influence of atmospherics on in-store behaviour among Malay Muslim shoppers in Malaysia. The effect of age on shopping behaviour is tested using two age groups: 18-25 years and 50 years or older. Design/methodology/approach – Quantitative me...
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| Format: | Article |
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Emerald Group Publishing
2014
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| Online Access: | http://psasir.upm.edu.my/id/eprint/35749/ http://www.emeraldinsight.com/doi/abs/10.1108/JIMA-01-2013-0005 |
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| _version_ | 1832519313515347968 |
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| author | Osman, Syuhaily Ong, Fon Sim Othman, Md Nor Khong, Kok Wei |
| author_facet | Osman, Syuhaily Ong, Fon Sim Othman, Md Nor Khong, Kok Wei |
| author_sort | Osman, Syuhaily |
| building | UPM Library |
| collection | Institutional Repository |
| content_provider | Universiti Putra Malaysia |
| content_source | UPM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Purpose
– The purpose of this paper is to examine the influence of atmospherics on in-store behaviour among Malay Muslim shoppers in Malaysia. The effect of age on shopping behaviour is tested using two age groups: 18-25 years and 50 years or older.
Design/methodology/approach
– Quantitative methodology was employed, using structural equation modelling for testing the hypotheses developed. Purposive sampling was applied.
Findings
– Results of the present study show that positive perceptions of atmospherics exerted a positive influence on mood, which, in turn, affected in-store behaviour. Based on stimulus–organism–response theory, Muslim shoppers who were positive about the atmospherics tend to spend more time and money, and they exhibited intention to patronize the store again.
Originality/value
– Although past studies suggest that Muslim consumers are different due to their Islamic way of life, guided by the Islamic principles, by controlling for country-specific influences such as socio-economic factors, the results of this study provide support that modern marketing concepts are as relevant for the Muslim market as they are relevant for other market segments. Using the Mehrabian–Russell framework, Malay Muslims are found to be influenced by store atmospherics which, in turn, affect their in-store shopping behaviour. When comparing younger and older Muslims, results show no evidence of significant differences between these two age groups. |
| format | Article |
| id | my.upm.eprints-35749 |
| institution | Universiti Putra Malaysia |
| publishDate | 2014 |
| publisher | Emerald Group Publishing |
| record_format | eprints |
| spelling | my.upm.eprints-357492016-02-05T00:50:38Z http://psasir.upm.edu.my/id/eprint/35749/ The mediating effect of mood on in-store behaviour among Muslim shoppers Osman, Syuhaily Ong, Fon Sim Othman, Md Nor Khong, Kok Wei Purpose – The purpose of this paper is to examine the influence of atmospherics on in-store behaviour among Malay Muslim shoppers in Malaysia. The effect of age on shopping behaviour is tested using two age groups: 18-25 years and 50 years or older. Design/methodology/approach – Quantitative methodology was employed, using structural equation modelling for testing the hypotheses developed. Purposive sampling was applied. Findings – Results of the present study show that positive perceptions of atmospherics exerted a positive influence on mood, which, in turn, affected in-store behaviour. Based on stimulus–organism–response theory, Muslim shoppers who were positive about the atmospherics tend to spend more time and money, and they exhibited intention to patronize the store again. Originality/value – Although past studies suggest that Muslim consumers are different due to their Islamic way of life, guided by the Islamic principles, by controlling for country-specific influences such as socio-economic factors, the results of this study provide support that modern marketing concepts are as relevant for the Muslim market as they are relevant for other market segments. Using the Mehrabian–Russell framework, Malay Muslims are found to be influenced by store atmospherics which, in turn, affect their in-store shopping behaviour. When comparing younger and older Muslims, results show no evidence of significant differences between these two age groups. Emerald Group Publishing 2014 Article PeerReviewed Osman, Syuhaily and Ong, Fon Sim and Othman, Md Nor and Khong, Kok Wei (2014) The mediating effect of mood on in-store behaviour among Muslim shoppers. Journal of of Islamic Marketing, 5 (2). pp. 178-197. ISSN 1759-0833 http://www.emeraldinsight.com/doi/abs/10.1108/JIMA-01-2013-0005 10.1108/JIMA-01-2013-0005 |
| spellingShingle | Osman, Syuhaily Ong, Fon Sim Othman, Md Nor Khong, Kok Wei The mediating effect of mood on in-store behaviour among Muslim shoppers |
| title | The mediating effect of mood on in-store behaviour among Muslim shoppers |
| title_full | The mediating effect of mood on in-store behaviour among Muslim shoppers |
| title_fullStr | The mediating effect of mood on in-store behaviour among Muslim shoppers |
| title_full_unstemmed | The mediating effect of mood on in-store behaviour among Muslim shoppers |
| title_short | The mediating effect of mood on in-store behaviour among Muslim shoppers |
| title_sort | mediating effect of mood on in-store behaviour among muslim shoppers |
| url | http://psasir.upm.edu.my/id/eprint/35749/ http://www.emeraldinsight.com/doi/abs/10.1108/JIMA-01-2013-0005 |
| url_provider | http://psasir.upm.edu.my/ |