The sociolinguistics of banking: language use in enhancing capacities and opportunities
The use of BM (the national language) and English offers economic profitability to private sector employees in Malaysia. Employers see BM-English bilingualism as an important tool for commercial development since it can open doors to new markets and provide for the country's visibility on the i...
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| Main Authors: | , |
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| Format: | Article |
| Language: | en |
| Published: |
Universiti Putra Malaysia Press
2002
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| Online Access: | http://psasir.upm.edu.my/id/eprint/3371/1/The_Sociolinguistics_of_Banking_Language_Use_in_Enhancing.pdf http://psasir.upm.edu.my/id/eprint/3371/ http://www.pertanika.upm.edu.my/view_archives.php?journal=JSSH-10-2-9 |
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