Malaysian Wood Moulding Sector Some Marketing Aspects
The paper discusses the extent to which the Malaysian wood moulding sector utilises the four marketing mix variables: product, price, promotion and place or channel of distribution. Perceived-value and going-rate pricing methods were the most common pricing methods used by the manufacturers in the...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en English |
| Published: |
1988
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| Online Access: | http://psasir.upm.edu.my/id/eprint/2631/1/Malaysian_Wood_Moulding_Sector.pdf http://psasir.upm.edu.my/id/eprint/2631/ |
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