Importance of branding for property developers in Malaysia.
This paper aims to study the brand consciousness of property purchasers in Malaysia. This study is based on a survey of purchasers in Klang Valley on the brand awareness and the brand personality traits of property developers. 5000 questionnaires were distributed and finally 214 were used for this...
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| Main Authors: | , |
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| Format: | Article |
| Language: | en English |
| Published: |
2008
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| Online Access: | http://psasir.upm.edu.my/id/eprint/17205/1/Importance%20of%20branding%20for%20property%20developers%20in%20Malaysia.pdf http://psasir.upm.edu.my/id/eprint/17205/ |
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