Concerns for halalness of halal-labelled food products among Muslim consumers in Malaysia : evaluation of selected demographic factors.

To Muslims, food must not only be of good quality, but must be halal. This has raised concerns among Muslim consumers regarding the halalness of manufactured halal-labelled food products. This paper focuses on the concerns of Muslim consumers in Malaysia about the halalness of manufactured foods whi...

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Main Authors: Golnaz, Rezai, Mohamed, Zainal Abidin, Shamsudin, Mad Nasir, Chong, Eddie Chew Fook
Format: Article
Language:en
English
Published: Malaysian Agricultural Research and Development Institute (MARDI) 2009
Online Access:http://psasir.upm.edu.my/id/eprint/13751/1/Concerns%20for%20halalness%20of%20halal.pdf
http://psasir.upm.edu.my/id/eprint/13751/
http://etmr.mardi.gov.my/
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author Golnaz, Rezai
Mohamed, Zainal Abidin
Shamsudin, Mad Nasir
Chong, Eddie Chew Fook
author_facet Golnaz, Rezai
Mohamed, Zainal Abidin
Shamsudin, Mad Nasir
Chong, Eddie Chew Fook
author_sort Golnaz, Rezai
building UPM Library
collection Institutional Repository
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
continent Asia
country Malaysia
description To Muslims, food must not only be of good quality, but must be halal. This has raised concerns among Muslim consumers regarding the halalness of manufactured halal-labelled food products. This paper focuses on the concerns of Muslim consumers in Malaysia about the halalness of manufactured foods which carry the halal logo. Cross-sectional consumer data were collected in a survey of 1,560 Muslim respondents in 2008. Descriptive and Chi-square analyses were used to analyse the data collected. Consumers with higher levels of religiosity and education are more likely to be concerned about the halal status of halal-labelled food products. There were significant difference among consumers with high level of religiosity and those attending religious school. Similarly, older generation, more educated and those that come from east coast of Malaysia are also more concern. Thus, an understanding of the extent of consumers’ concerns towards the halalness of halal-labelled food products from the religious viewpoint and relevant policy formulation in ensuring halalness of food product are vital in order to make Malaysia a successful World Halal Food Hub by 2020.
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institution Universiti Putra Malaysia
language en
English
publishDate 2009
publisher Malaysian Agricultural Research and Development Institute (MARDI)
record_format eprints
spelling my.upm.eprints-137512015-11-27T08:43:51Z http://psasir.upm.edu.my/id/eprint/13751/ Concerns for halalness of halal-labelled food products among Muslim consumers in Malaysia : evaluation of selected demographic factors. Golnaz, Rezai Mohamed, Zainal Abidin Shamsudin, Mad Nasir Chong, Eddie Chew Fook To Muslims, food must not only be of good quality, but must be halal. This has raised concerns among Muslim consumers regarding the halalness of manufactured halal-labelled food products. This paper focuses on the concerns of Muslim consumers in Malaysia about the halalness of manufactured foods which carry the halal logo. Cross-sectional consumer data were collected in a survey of 1,560 Muslim respondents in 2008. Descriptive and Chi-square analyses were used to analyse the data collected. Consumers with higher levels of religiosity and education are more likely to be concerned about the halal status of halal-labelled food products. There were significant difference among consumers with high level of religiosity and those attending religious school. Similarly, older generation, more educated and those that come from east coast of Malaysia are also more concern. Thus, an understanding of the extent of consumers’ concerns towards the halalness of halal-labelled food products from the religious viewpoint and relevant policy formulation in ensuring halalness of food product are vital in order to make Malaysia a successful World Halal Food Hub by 2020. Malaysian Agricultural Research and Development Institute (MARDI) 2009 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/13751/1/Concerns%20for%20halalness%20of%20halal.pdf Golnaz, Rezai and Mohamed, Zainal Abidin and Shamsudin, Mad Nasir and Chong, Eddie Chew Fook (2009) Concerns for halalness of halal-labelled food products among Muslim consumers in Malaysia : evaluation of selected demographic factors. Economic and Technology Management Review, 4 (1). pp. 65-73. ISSN 1823-8149 http://etmr.mardi.gov.my/ English
spellingShingle Golnaz, Rezai
Mohamed, Zainal Abidin
Shamsudin, Mad Nasir
Chong, Eddie Chew Fook
Concerns for halalness of halal-labelled food products among Muslim consumers in Malaysia : evaluation of selected demographic factors.
title Concerns for halalness of halal-labelled food products among Muslim consumers in Malaysia : evaluation of selected demographic factors.
title_full Concerns for halalness of halal-labelled food products among Muslim consumers in Malaysia : evaluation of selected demographic factors.
title_fullStr Concerns for halalness of halal-labelled food products among Muslim consumers in Malaysia : evaluation of selected demographic factors.
title_full_unstemmed Concerns for halalness of halal-labelled food products among Muslim consumers in Malaysia : evaluation of selected demographic factors.
title_short Concerns for halalness of halal-labelled food products among Muslim consumers in Malaysia : evaluation of selected demographic factors.
title_sort concerns for halalness of halal-labelled food products among muslim consumers in malaysia : evaluation of selected demographic factors.
url http://psasir.upm.edu.my/id/eprint/13751/1/Concerns%20for%20halalness%20of%20halal.pdf
http://psasir.upm.edu.my/id/eprint/13751/
http://etmr.mardi.gov.my/
url_provider http://psasir.upm.edu.my/