The elements of customer relationship management and their impact on customer satisfaction: a study of five-star hotels in Malaysia

Customer satisfaction is a crucial factor for the success of any business. One of the most significant challenges within the hospitality industry is identifying effective strategies to satisfy and retain customers. The purpose of this study was to examine the relationship between key elements of cus...

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Bibliographic Details

Main Authors:	Mohd Baharieman, Nur Sufi Nadhira, Shamsul Azwan, Luqman Hakim, Che Ngah, Haslina, Wan Nawawi, Wan Nazriah, Che Ishak, Farah Adibah
Format:	Article
Language:	en
Published:	AMH International Conferences and Seminars Organizing LLC 2025
Subjects:	Business and Management Social Sciences Economics
Online Access:	http://psasir.upm.edu.my/id/eprint/124974/1/124974.pdf http://psasir.upm.edu.my/id/eprint/124974/ https://ojs.amhinternational.com/index.php/imbr/article/view/4423
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