Bibliometric analysis of Integrated Marketing Communications (2015–2024): knowledge structures, emerging themes, and future perspectives

Integrated Marketing Communication (IMC) research has expanded rapidly, but its intellectual structure remains fragmented, limiting theoretical consolidation and practical advancements, especially in this digital era. This study conducts a bibliometric analysis of IMC literature from 2015 to 2024 us...

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Bibliographic Details

Main Authors:	Qi, Meng, Abdullah, Zulhamri, Zhou, Baiyu, Abdul Rahman, Saiful Nujaimi
Format:	Article
Language:	en
Published:	Springer Nature 2025
Subjects:	Business, Management and Accounting (all) Arts and Humanities (all) Social Sciences (all)
Online Access:	http://psasir.upm.edu.my/id/eprint/124806/1/124806.pdf http://psasir.upm.edu.my/id/eprint/124806/ https://www.nature.com/articles/s41599-025-05884-8
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