He, C., Hashim, N., Kamarudin, S., Yu, M., Shi, L., Li, C., & Peng, C. (2026). Information quality and source credibility influence purchase intention in live-stream advertising: A moderated mediation model. Scientific Journal Publishers.
Chicago Style (17th ed.) CitationHe, Changhua, Norliana Hashim, Syafila Kamarudin, Mengyao Yu, Lijun Shi, Chengen Li, and Chen Peng. Information Quality and Source Credibility Influence Purchase Intention in Live-stream Advertising: A Moderated Mediation Model. Scientific Journal Publishers, 2026.
MLA (9th ed.) CitationHe, Changhua, et al. Information Quality and Source Credibility Influence Purchase Intention in Live-stream Advertising: A Moderated Mediation Model. Scientific Journal Publishers, 2026.
