Prominent theories on social media analytics in corporate studies: a systematic literature review

There are limited studies that listed theories in the social media analytics context. This research aims to investigates the up-to-date social media analytics literature in corporate studies to provide a comprehensive examination of the theories related to social media analytics by reviewing the rel...

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Bibliographic Details

Main Authors:	Khalifa, Hussein Khalifa Hassan, Haji Bidin, Rosmiza, Mohamed, Raihani, Mukhlis, Imam
Format:	Article
Language:	en
Published:	SAGE Publications 2025
Subjects:	Arts and Humanities (all) Social Sciences (all)
Online Access:	http://psasir.upm.edu.my/id/eprint/123611/1/123611.pdf http://psasir.upm.edu.my/id/eprint/123611/ https://journals.sagepub.com/doi/10.1177/21582440251384807
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