Consumers' perceptions of quality, packaging, and purchase intentions: an analysis of the perfume market in Oman

Local perfume brands are typically successful due to their distinct strategies and product features. The purpose of this study is to determine how packaging visual elements influence consumer purchase intentions, focusing particularly on the packaging, material, and typography of information. Furthe...

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Bibliographic Details

Main Authors:	Khan, Zaheer Ahmed, Kamran, Hyder, Ahmed, Ishfaq, Safdar, Umar, Asim, Zeeshan, Alwie, Aryaty
Format:	Article
Language:	en
Published:	Sapienza Grupo Editorial 2025
Subjects:	Multidisciplinary
Online Access:	http://psasir.upm.edu.my/id/eprint/123500/1/123500.pdf http://psasir.upm.edu.my/id/eprint/123500/ https://journals.sapienzaeditorial.com/index.php/SIJIS/article/view/805
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