Consumers' perceptions of quality, packaging, and purchase intentions: an analysis of the perfume market in Oman
Local perfume brands are typically successful due to their distinct strategies and product features. The purpose of this study is to determine how packaging visual elements influence consumer purchase intentions, focusing particularly on the packaging, material, and typography of information. Furthe...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Sapienza Grupo Editorial
2025
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/123500/1/123500.pdf http://psasir.upm.edu.my/id/eprint/123500/ https://journals.sapienzaeditorial.com/index.php/SIJIS/article/view/805 |
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