The confidence factor: Self-efficacy’s impact on K-pop fans’ engagement and identity on social media

This study explores the impact of Self-efficacy (SE) on the Behavioural Intention (BI) to use Social Media (SM) among K-pop fans on X (formerly known as Twitter). Drawing from the Technology Acceptance Model and SE Theory, the research investigates how confidence in SM skills influences fan engageme...

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Bibliographic Details

Main Authors:	Roslan, Muhammad Amirul Asyraaf, Azmi Murad, Masrah Azrifah, Nasharuddin, Nurul Amelina
Format:	Article
Language:	en
Published:	Elsevier B.V. 2025
Subjects:	Software Human-Computer Interaction
Online Access:	http://psasir.upm.edu.my/id/eprint/123347/1/123347.pdf http://psasir.upm.edu.my/id/eprint/123347/ https://www.sciencedirect.com/science/article/pii/S1875952125001533
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