Factors influencing consumers’ attitudes and the moderating role of social influence in the banking industry

It is now more important to comprehend customer attitude as digital transformation changes financial services around the world, particularly in hybrid banking environments. This research identifies the key factors reshaping consumers’ attitudes and consumer behavioural intention within the Banglades...

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Bibliographic Details
Main Authors: Tanchangya, Tipon, Al Mamun, Mohammad Abdullah, Akter, Tania, Hossain, Balayet, AbdulBaten, Abul Khair Mohammed, Islam, Naimul, Alam, Md Karimul
Format: Article
Language:en
Published: Discover 2025
Subjects:
Online Access:http://psasir.upm.edu.my/id/eprint/122977/1/122977.pdf
http://psasir.upm.edu.my/id/eprint/122977/
https://link.springer.com/article/10.1007/s44202-025-00521-6
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