Factors influencing consumers’ attitudes and the moderating role of social influence in the banking industry
It is now more important to comprehend customer attitude as digital transformation changes financial services around the world, particularly in hybrid banking environments. This research identifies the key factors reshaping consumers’ attitudes and consumer behavioural intention within the Banglades...
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| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | en |
| Published: |
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2025
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/122977/1/122977.pdf http://psasir.upm.edu.my/id/eprint/122977/ https://link.springer.com/article/10.1007/s44202-025-00521-6 |
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