Green apps in action: how motivational forces shape intention to use

As environmental challenges escalate, recycling behavior has become a critical sustainability strategy, with green applications (green apps) gaining prominence as transformative tools in modern markets. Despite their growing relevance, the interaction of intrinsic and extrinsic motivational factors...

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Bibliographic Details

Main Authors:	Lim, Xin Jean, Cheah, Jun Hwa, Cheah, Isaac
Format:	Article
Published:	John Wiley and Sons 2025
Subjects:	Business and International Management Geography, Planning and Development
Online Access:	http://psasir.upm.edu.my/id/eprint/122870/ https://onlinelibrary.wiley.com/doi/10.1002/bse.70223
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