Green apps in action: how motivational forces shape intention to use
As environmental challenges escalate, recycling behavior has become a critical sustainability strategy, with green applications (green apps) gaining prominence as transformative tools in modern markets. Despite their growing relevance, the interaction of intrinsic and extrinsic motivational factors...
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| Main Authors: | , , |
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| Format: | Article |
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John Wiley and Sons
2025
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/122870/ https://onlinelibrary.wiley.com/doi/10.1002/bse.70223 |
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