Customer self-service technology usage and experience in the fast food industry in Malaysia

The rapid advancement of technology has revolutionized the fast-food industry globally, including in Malaysia, with many restaurants adopting self-service technologies (SST) that allow customers to interact with electronic services without direct employee contact. Despite the growing use of SST,...

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Bibliographic Details

Main Author:	Samengon, Harnidah
Format:	Thesis
Language:	en
Published:	2024
Subjects:	Business Computer Science Sociology
Online Access:	http://psasir.upm.edu.my/id/eprint/122723/1/122723.pdf http://psasir.upm.edu.my/id/eprint/122723/ http://ethesis.upm.edu.my/id/eprint/18637
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