Unveiling impulse buying patterns in travel live-streaming through the lens of social cognitive theory

Grounded in the social cognitive theory, the main aim of this study is to explore the impact of telepresence, social presence, and emotional engagement on impulsive buying tendencies within the realm of travel live-streaming (TLS). To examine further, the moderating effect of guidance shopping was i...

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Bibliographic Details

Main Authors:	Lim, Xin Jean, Luo, Xi, Cheah, Jun Hwa, Tan, Kim Lim, Hall, C. Michael
Format:	Article
Published:	SAGE Publications 2024
Subjects:	Tourism, Leisure and Hospitality Management
Online Access:	http://psasir.upm.edu.my/id/eprint/122658/ https://journals.sagepub.com/doi/10.1177/13567667241258280
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