The formation of tourists' behavioral intention in City Walk in Malaysia through the embodiment perspective
This study aims to investigate the formation of tourists' behavioral intentions in the context of City Walk experiences in Malaysia from an embodiment perspective. Guided by Cognitive Appraisal Theory, a quantitative research design was employed using Partial Least Squares Structural Equation M...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Elsevier B.V.
2025
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/122366/1/122366.pdf http://psasir.upm.edu.my/id/eprint/122366/ https://linkinghub.elsevier.com/retrieve/pii/S0001691825008091 |
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