Driving sustainable consumption: the role of green innovation, creativity and media in shaping consumers’ purchase intentions in Malaysia

As environmental concerns continue to influence global consumer behavior, this study aims to investigate the impact of Green Innovation, Green Creativity, and Green Media on consumer Purchase Intention, with a focus on the Malaysian context. A structured survey was conducted among 312 consumers fami...

Full description

Bibliographic Details

Main Authors:	Haris Fadzilah, Asmaul Husna, Ahmed, Areej, Ramdzan Ali, Al Amirul Eimer, Hassan, Mohammad Mujaheed, Ramli, Mohd Safwan
Format:	Article
Language:	en
Published:	Springer Nature 2025
Subjects:	Geography, Planning and Development Renewable Energy, Sustainability and the Environment
Online Access:	http://psasir.upm.edu.my/id/eprint/122355/1/122355.pdf http://psasir.upm.edu.my/id/eprint/122355/ https://link.springer.com/article/10.1007/s43621-025-02061-4?error=cookies_not_supported&code=639d3fc4-fadc-45d2-b1a4-2754025a1822
Tags:	Add Tag No Tags, Be the first to tag this record!