Predicting purchase intentions in online food delivery using Deep Learning and AIDA model: insights from sentiment analysis of user reviews

This study investigates how customer sentiments and engagement stages, as conceptualized by the AIDA (Awareness, Interest, Desire, Action) model, influence purchase intention in the context of online food delivery services. Leveraging over 1.5 million English-language reviews from Uber Eats and Door...

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Bibliographic Details

Main Authors:	Li, Le, Choo, Wei Chong, Leong, Yee Choy, Law, Kian Aun, Hossain, Md Shamim
Format:	Article
Language:	en
Published:	SAGE Publications 2025
Online Access:	http://psasir.upm.edu.my/id/eprint/121960/1/121960.pdf http://psasir.upm.edu.my/id/eprint/121960/ https://journals.sagepub.com/doi/10.1177/18479790251375827
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