Predicting purchase intentions in online food delivery using Deep Learning and AIDA model: insights from sentiment analysis of user reviews
This study investigates how customer sentiments and engagement stages, as conceptualized by the AIDA (Awareness, Interest, Desire, Action) model, influence purchase intention in the context of online food delivery services. Leveraging over 1.5 million English-language reviews from Uber Eats and Door...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | en |
| Published: |
SAGE Publications
2025
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| Online Access: | http://psasir.upm.edu.my/id/eprint/121960/1/121960.pdf http://psasir.upm.edu.my/id/eprint/121960/ https://journals.sagepub.com/doi/10.1177/18479790251375827 |
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