Spa social responsibility as a quality signal: building customer loyalty through ethical and sustainable practices

Drawing on signaling theory and the Stimulus-Organism-Response (S-O-R) framework, the research examines how specific dimensions of social responsibility, such as eco-friendly products, sustainable design, waste management, and certification standards shape consumer perceptions. Using Generalized Str...

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Bibliographic Details

Main Authors:	Pinthong, Chitlada, Inprasertkul, Thanapol, Rattanopas, Chairat, Fakfare, Pipatpong, Han, Heesup, Chua, Bee Lia
Format:	Article
Language:	en
Published:	Elsevier Ltd 2026
Online Access:	http://psasir.upm.edu.my/id/eprint/121806/1/121806.pdf http://psasir.upm.edu.my/id/eprint/121806/ https://linkinghub.elsevier.com/retrieve/pii/S027843192500413X
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