Machine learning-based viewers’ preference prediction on social awareness advertisements using EEG

Introduction: One of the most promising applications of neuromarketing is to predict true consumer preference for advertisements to quantify their efficacy. Researchers have already established such neuromarketing systems for static advertisements and e-commerce products. However, more research is r...

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Main Authors:	Ishtiaque, Farhan, Miya, Mohammad Tohidul Islam, Mashrur, Fazla Rabbi, Rahman, Khandoker Mahmudur, Vaidyanathan, Ravi, Anwar, Syed Ferhat, Sarker, Farhana, Ali, Noor Azman, Tat, Huam Hon, Mamun, Khondaker A.
Format:	Article
Language:	en
Published:	Frontiers Media SA 2025
Online Access:	http://psasir.upm.edu.my/id/eprint/121442/1/121442.pdf http://psasir.upm.edu.my/id/eprint/121442/ https://www.frontiersin.org/journals/human-neuroscience/articles/10.3389/fnhum.2025.1542574/full
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