Relationship between service quality, memorable tourism experience, satisfaction and loyalty in ecotourism context

Service quality and satisfaction are critical factors in destination loyalty, as per the expectation-confirmation theory (ECT). However, recent studies have challenged the direct impact of service quality on satisfaction and loyalty behaviour in national park experiences, highlighting the need to...

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Bibliographic Details

Main Author:	Thoo, Poh Yee
Format:	Thesis
Language:	en
Published:	2023
Subjects:	National parks and reserves - Malaysia Tourist satisfaction - Malaysia Customer loyalty - Malaysia
Online Access:	http://psasir.upm.edu.my/id/eprint/121365/1/121365.pdf http://psasir.upm.edu.my/id/eprint/121365/ http://ethesis.upm.edu.my/id/eprint/18558
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