Relationship between service quality, memorable tourism experience, satisfaction and loyalty in ecotourism context
Service quality and satisfaction are critical factors in destination loyalty, as per the expectation-confirmation theory (ECT). However, recent studies have challenged the direct impact of service quality on satisfaction and loyalty behaviour in national park experiences, highlighting the need to...
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| Format: | Thesis |
| Language: | en |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/121365/1/121365.pdf http://psasir.upm.edu.my/id/eprint/121365/ http://ethesis.upm.edu.my/id/eprint/18558 |
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