Managing diversity: challenges and strategies of International Ethnic 91 Restaurant in Malaysia.

Malaysia, known as a "food paradise", offers its residents and tourists a diverse culinary landscape with a wide variety of local and international dishes. However, operating a successful international ethnic restaurant in Malaysia presents unique obstacles that may differ from those in...

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Bibliographic Details
Main Authors: Che Ishak, Farah Adibah, Amir Hamzah, Anis Nabilah
Format: Conference or Workshop Item
Language:en
Published: Universiti Teknologi Mata 2024
Online Access:http://psasir.upm.edu.my/id/eprint/121346/1/121346.pdf
http://psasir.upm.edu.my/id/eprint/121346/
https://aicobm.uitm.edu.my/2024/wp-content/uploads/2024/12/AiCoBM-2024-Proceeding-4.pdf
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