Managing diversity: challenges and strategies of International Ethnic 91 Restaurant in Malaysia.
Malaysia, known as a "food paradise", offers its residents and tourists a diverse culinary landscape with a wide variety of local and international dishes. However, operating a successful international ethnic restaurant in Malaysia presents unique obstacles that may differ from those in...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | en |
| Published: |
Universiti Teknologi Mata
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/121346/1/121346.pdf http://psasir.upm.edu.my/id/eprint/121346/ https://aicobm.uitm.edu.my/2024/wp-content/uploads/2024/12/AiCoBM-2024-Proceeding-4.pdf |
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