Modeling behavioral intention of using health-related WeChat official accounts through ELM and SCT factors using the PLS-SEM approach
Health-related WeChat Official Accounts are widely used in China. However, limited research has explored how cognitive processing and psychological beliefs influence user behavior on these platforms. Previous studies have rarely examined the cognitive and psychological mechanisms that underlie users...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
| Published: |
Nature Research
2025
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| Online Access: | http://psasir.upm.edu.my/id/eprint/120378/1/120378.pdf http://psasir.upm.edu.my/id/eprint/120378/ https://www.nature.com/articles/s41598-025-12138-9?error=cookies_not_supported&code=5b809b0d-ae93-4c47-8eb9-7da524646a0e |
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