Moderating effects of consumer corporate identification on the determinants of purchase intention for local brand automobiles in Nigeria
The Nigerian government’s keenness to sacrifice local automobile manufacturing in exchange for rents from the international capital has heightened Nigerian consumers’ dependence on fairly used vehicles popularly known as tokunbo. These unpatriotic practices by successive governments have affected ec...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
| Published: |
World Textile Information Network
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/120299/1/120299.pdf http://psasir.upm.edu.my/id/eprint/120299/ https://twistjournal.net/twist/article/view/486 |
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